The Grand Road Safety Project was inaugurated on 2 June 2011 by the Minister of Communications and Works Erato Kozakou Marcoullis with the aim of making Cyprus the safest holiday destination in the Eastern Mediterranean in terms of road safety, for local people and prospective tourists alike.
The Grand Road Safety Project, termed as the biggest road safety project in the region, was being launched today, during a special ceremony in Nicosia, by “Click” newspaper in cooperation with the Youth Organisation for Road Safety “Reaction”, the Road Safety Council and Cyprus Tourism Organisation.
The duration of the project is from 1 June to 31 August and it will include information campaigns and televised spots, promoting road safety.
According to the organisers, more than one million brochures in various languages will be distributed to tourists and locals, while televised spots and billboard advertisements will also be employed to display messages.
Marcoullis noted in her address speech that road safety is a complex issue, adding that in order to prevent accidents, proper roads and vehicles are necessary, but, as she noted, above all the proper and responsible conduct from all people using the roads is required.
She assured the audience that the government and the competent authorities are making great efforts to cultivate a road safety-oriented driving attitude, and noted that the contribution of all organised social groups was essential towards that end.
The Minister said that 95 organisations and local authorities have so far committed themselves by signing the European Road Safety Charter, something which she said lead to a decrease in the death toll by 41.7% and by 50.4% in the number of those injured in 2010.
Marcoullis finally said that the Ministry is preparing a new Strategic Plan for Road Safety in Cyprus for the period 2012 – 2020, aiming to further reduce by 50% the number of deaths and injuries caused during traffic accidents.
During the event, an island-wide campaign for the use of seat belt was also launched.